Matthew Zeitlin, Buzzfeed:
For years, one of the best/worst kept secrets in media circles was a login that unlocked the Wall Street Journal’s formidable paywall. Username: media. Password: media. […]
For an industry filled with insatiable loudmouths and gossips, media-media was kept impressively quiet, shared among reporters, but not so widely that it became public knowledge. Reporters outside of the Journal’s Midtown headquarters were so tight-lipped that many WSJ reporters had no idea that media-media even existed.